Digital Strategist & Social Media Coordinator

Kwanele
Phelelani
Khumalo

"Turning Data into Growth"

4+ years driving measurable results across Meta, Google, and programmatic platforms. R3M+ in monthly ad spend managed. Specializing in conversion optimization and ROI maximization.

0
+
Years Experience
R
0
M+
Monthly Ad Spend
0
%
Lead Growth
0
+
Campaigns Optimised
View Case Studies Get in Touch
About Me

Digital Strategist.
Results First.

Results-driven Social Media Coordinator with 4+ years of experience managing R3M+ in monthly ad spend across multiple platforms. I specialize in copywriting, social media engagement, and content creation, consistently delivering high-output work with minimal errors.

My approach combines data-backed strategy with creative execution โ€” finding the intersection where compelling narratives meet measurable performance metrics.

Maximizing conversions and driving measurable ROI gains
Lowering CPC and CPM through strategic optimization
Audience segmentation and high-converting creative development
Cross-platform campaign alignment (Meta, Google, Programmatic)
Data-backed strategies for meaningful business impact
Location
Durban, KwaZulu-Natal
Phone
+27 69 192 5516
Email
Phelek49@gmail.com
Status
Available for Work
Kwanele Khumalo
KPK
Professional Headshot
4+
Years
Experience
Competencies

Expertise &
Specialisations

A comprehensive toolkit built across years of hands-on campaign execution, analytics, and creative strategy.

01
๐Ÿ“Š

Digital Advertising

  • Meta Ads Manager (Expert)
  • Google Ads (Advanced)
  • Programmatic Advertising
  • TikTok Ads Manager
02
โšก

Performance Optimization

  • CPC/CPM Reduction
  • ROI Maximization
  • Conversion Rate Optimization
  • Quality Score Improvement
03
โœ๏ธ

Content & Creative

  • Ad Copywriting
  • Storytelling & Narrative
  • Video Script Development
  • Brand Voice Consistency
04
๐Ÿ“ˆ

Analytics & Research

  • Google Analytics 4 (GA4)
  • Market Analysis
  • Audience Segmentation
  • SEMrush & Ahrefs
05
๐ŸŽจ

Design & Creative Tools

  • Adobe Suite (Photoshop)
  • Adobe Premiere Rush
  • Canva
  • CapCut (Video Editing)
06
๐Ÿ“‹

Project Management

  • Asana
  • Trello
  • Slack
  • Team Collaboration
Portfolio

Featured
Campaigns

Deep-dive into the work โ€” strategy, execution, and the results behind the numbers.

CMH Group
CMH
Meta ยท TikTok
CMH Multi-Platform Campaign

Managing R3M+ monthly ad spend across Meta and TikTok for Combined Motor Holdings โ€” one of South Africa's largest automotive groups. Directly overseeing 50%+ of 50+ simultaneous live campaigns, driving qualified leads at significantly below-industry CPCs.

500
Leads ยท R10.55 CPC
60%+
Lead Growth (WoW)
View Full Case Study
Career

Professional
Experience

A track record of performance and growth across digital agencies in South Africa.

June 2025 โ€” Present
Social Media Coordinator
Rokkit Digital Agency ยท Durban
Lead Media Buyer for CMH + External Dealer Network

Manages and optimizes R3M+ monthly ad spend as one of the lead media buyers for CMH (Combined Motor Holdings) across South Africa. Handles external dealer accounts including Halfway Ford, MyRide, and Bidvest McCarthy Group.

Executes performance-driven campaigns across lead generation, web conversions, dynamic ads, awareness, and engagement
Consistently reduces CPC and CPM while increasing ROI across all managed accounts
Collaborates with creative and strategy teams to align ad messaging with brand goals
Conducts ongoing research and audience segmentation to deliver high-converting ad creatives
July 2023 โ€” March 2025
Content Creator & Digital Strategist
BrightForge Marketing Agency ยท Johannesburg
Developed Company's First Digital Content Strategy

Created the foundation for BrightForge's digital presence by developing compelling website copy and social media strategy from the ground up.

Drove 90% increase in qualified leads through hyper-localized content strategy
Researched local market trends to produce targeted, high-conversion content
Wrote and edited video scripts, photo captions, and social media copy
Optimized Google My Business content for improved local search visibility
Get in Touch

Let's Work
Together

Whether you're looking for a digital strategist, media buyer, or creative partner โ€” I'd love to hear about your project.

๐Ÿ“ง

Email

I'll respond as soon as possible

Phelek49@gmail.com
๐Ÿ“ฑ

Phone

Available Mon โ€“ Sun

+27 69 192 5516
๐Ÿ’ผ

LinkedIn

Connect with me professionally

View Profile โ†’